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IPNI SSA Program Trains Agricultural Scientists and Journalists in Zambia

  • Posted on:  Friday, 05 June 2015 19:42

The low adoption of important agricultural breakthrough technologies in Africa is mainly due to poor interpretation of data and inappropriate communication of scientific solutions to non-scientific audiences like farmers and policy makers. The Soil Health Consortia project seeks to improve agricultural data interpretation and communication among stakeholders in science, policy, extension, farming and journalism in 13 countries in West, Eastern and Southern Africa. To demistify data interpretation and communication of science to non - scientific audiences, IPNI and its partners brought together 40 lead scientists from National Agricultural Centres, universities, private research bodies and international research centres in Zambia between the 4th and the 8th of May, 2015 for a training on experimantal design, data collection/data quality, data analysis and development of appropriate data driven communication products for popular press, policy makers, extension workers and farmers. Emphasis was laid on biophysical, social and economic aspects of analyses and reporting. Trainers were drawn from the professor fraternity of the University of Zambia, CABI and IPNI. Fifteen journalists drawn from key media houses in Zambia were also trained on how to work with scientists to report appropriate scientific messages in a clear and concise manner. Represented media houses included; Zanis, NAIS, Agri Coop News, Zambia Daily Mail, Jamia Radio Phoenix and Prince Prime TV.

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